1. Get your news out. There is always something to share with people about your company. Although you may not be sure how to approach letting them know something about your business, we do. We will take your news, whether you have something in mind or we find an angle for you, and we will turn that news into something that can be shared with the masses.
2. Bring you new business. A press release is a great way to bring in more potential business. The more people who see the information about your company that is shared in the release, the more potential there is for an increase in the number of customers you may receive. When your press release is posted online and it has been written with the proper SEO, it will help drive traffic to your website.
3. Establish you as an expert in the field. Many press releases lead to interviews and media coverage that will put you in light that helps establish you as an expert in your field. Whether you own a plumbing company or have a great product to share, a press release can help further establish your presence and expertise. When you are interviewed as an expert source on a topic related to your business, it will help your business to earn trust.
4. Increase brand name recognition. Even if people are not ready for your product or service at this moment, a press release will help increase brand recognition. That way, when they are ready for your type of service or product, they will be familiar with your company name, which will help push them toward choosing your company.
5. Expand your reach. Without sending out press releases, you are missing out on the opportunity to expand your reach. In order to grow your business you need to expand on the number of people you reach, and a press release is a great and affordable way to help you do that.
6. Guide the narrative about your company. Whether you need damage control done to address a crisis situation or you want people to know particular things about your products, a press release is an effective way to help guide the narrative. A press release helps you get the information out there that you want people to know about your company or service, so they are not left to wonder.
7. Provide you with an affordable way to grow your business. Millions of people are turned off of advertising. They have been bombarded with it and they tend to filter it out, which leaves you spending a lot to achieve very little. A press release is an affordable marketing tool that will get you the exposure you need, while keeping costs down, and it will be delivered to people in a way that engages them.