{"id":9836,"date":"2023-11-28T14:14:14","date_gmt":"2023-11-28T14:14:14","guid":{"rendered":"https:\/\/www.prfire.com\/news-releases\/company-behind-non-slip-cork-yoga-mat-launches-kickstarter-campaign\/"},"modified":"2023-11-28T14:14:14","modified_gmt":"2023-11-28T14:14:14","slug":"company-behind-non-slip-cork-yoga-mat-launches-kickstarter-campaign","status":"publish","type":"news-releases","link":"https:\/\/www.prfire.com\/news-releases\/company-behind-non-slip-cork-yoga-mat-launches-kickstarter-campaign\/","title":{"rendered":"Company behind non-slip cork yoga mat launches Kickstarter campaign"},"content":{"rendered":"<div class=\"trix-content\">\n<div>A London-based company has launched a crowdfunding campaign for a cork yoga mat that it says provides much greater water-resistance and grip than a traditional rubber or PVC mat.<\/p>\n<\/div>\n<div>The <a href=\"https:\/\/www.kickstarter.com\/projects\/1969660309\/surya-namaskar-cork-yoga-mat\/description\" target=\"_blank\" rel=\"noopener\">Surya Namaskar Cork Yoga Mat<\/a> is the company\u2019s first product and a crowdfunding page is now live on Kickstarter with an initial target of \u00a315,000.<\/p>\n<\/div>\n<div>Yoga grew rapidly in popularity last year as national Covid-19 lockdowns prevented people from attending gyms and studios.<\/p>\n<\/div>\n<div>A report by ClassPass* found that yoga was the top digital at-home workout of the year, with a 25% increase in practice during 2020.<\/p>\n<\/div>\n<div>An initial prototype of the Surya Namaskar Cork Yoga Mat won rave reviews, with a soft launch in November 2020 selling all 500 units.<\/p>\n<\/div>\n<div>The crowdfunding push is intended to raise enough money to begin mass production by October 2021, with the product available on the open market by December.<\/p>\n<\/div>\n<div>The key benefit of the Surya Namaskar Cork Yoga Mat, which measures 185cm by 68cm and weighs just 2.8kg, is its superior grip.<\/p>\n<\/div>\n<div>This is down to the anti-slip nature of cork and the fact it is \u201chydrophobic\u201d, ensuring it repels water and on a microscopic level prevents soaking.<\/p>\n<\/div>\n<div>Cork is also an incredibly durable and elastic material that creates a comfortable and long-lasting yoga mat, and thanks to some of the same forces behind grip facilitation, the material is easy to clean and resists mold or water damage.<\/p>\n<\/div>\n<div>These qualities make the mat particularly suitable for yogis who practice hot yoga and often find themselves slipping on the sweat.<\/p>\n<\/div>\n<div>The cork yoga mat has secured a <a href=\"https:\/\/www.trustpilot.com\/review\/snyogi.com?utm_medium=trustbox&amp;utm_source=TrustBoxBasic&amp;utm_campaign=free\" target=\"_blank\" rel=\"noopener\">number of positive reviews<\/a> from early customers on Trustpilot.<\/p>\n<\/div>\n<div>One reviewer said: \u201cThis is a fantastic mat! I usually slip in my downward facing dogs when I use most mats, but this beautiful cork mat is as good as the \u2018leading\u2019 mats that I\u2019ve used (that are very expensive!) when it comes to grip.<\/p>\n<\/div>\n<div>\u201cWould highly recommend it to those who care about the environment, supporting local businesses as well as top quality performance.\u201d<\/p>\n<\/div>\n<div>The link to the Surya Namaskar Cork Yoga Mat Kickstarter campaign can be found here: <a href=\"https:\/\/www.kickstarter.com\/projects\/1969660309\/surya-namaskar-cork-yoga-mat\/description\" target=\"_blank\" rel=\"noopener\">https:\/\/www.kickstarter.com\/projects\/1969660309\/surya-namaskar-cork-yoga-mat\/description<br \/><\/a>\n<\/div>\n<div>More information about the product can be found here: <a href=\"https:\/\/snyogi.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/snyogi.com\/<br \/><\/a><a href=\"https:\/\/www.prfire.com\/submission\/company-behind-non-slip-cork-yoga-mat-launches-kickstarter-campaign\/\"><br \/><\/a>\n<\/div>\n<\/div>\n","protected":false},"author":1,"featured_media":9837,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"news-rooms":[5607],"press-tags":[5608],"press-categories":[2860],"class_list":["post-9836","news-releases","type-news-releases","status-publish","has-post-thumbnail","hentry","news-rooms-surya-namaskar","press-tags-cork-yoga-mat","press-categories-sport"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.prfire.com\/wp-json\/wp\/v2\/news-releases\/9836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prfire.com\/wp-json\/wp\/v2\/news-releases"}],"about":[{"href":"https:\/\/www.prfire.com\/wp-json\/wp\/v2\/types\/news-releases"}],"author":[{"embeddable":true,"href":"https:\/\/www.prfire.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prfire.com\/wp-json\/wp\/v2\/media\/9837"}],"wp:attachment":[{"href":"https:\/\/www.prfire.com\/wp-json\/wp\/v2\/media?parent=9836"}],"wp:term":[{"taxonomy":"news-rooms","embeddable":true,"href":"https:\/\/www.prfire.com\/wp-json\/wp\/v2\/news-rooms?post=9836"},{"taxonomy":"press-tags","embeddable":true,"href":"https:\/\/www.prfire.com\/wp-json\/wp\/v2\/press-tags?post=9836"},{"taxonomy":"press-categories","embeddable":true,"href":"https:\/\/www.prfire.com\/wp-json\/wp\/v2\/press-categories?post=9836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}