LONDON,UK. May 15th, 2025 – Microplastics are not just an environmental issue –they are a planetary emergency, according to Bengt Rittri, Swedish ecopreneur and founder of Bluewater, a global leader in clean drinking water and beverage solutions.

His warning follows a landmark study published in Nature that warned microplastics are now so deeply embedded in the ocean’s structure that they alter the Earth’s fundamental biogeochemical processes.

 

The international study, which rigorously analysed data from 1,885 ocean stations between 2014 and 2024 using state-of-the-art sampling and analysis techniques, found microplastic particles — ranging in size from 1 to 100 micrometers — permeating the entire water column, from the surface to depths of over 6,800 meters. Concentrations exceeded 13,500 particles per cubic meter in the Mariana Trench and averaged 2,200 particles per cubic meter in the upper 200 meters of the Atlantic Ocean.

 

Researchers documented that plastic debris, particularly buoyant polymers and dense materials like PET, now contributes ‘allochthonous carbon’ to marine ecosystems. This term refers to carbon that originates from outside the ecosystem, in this case, from the breakdown of plastic. This artificial carbon presence not only distorts carbon dating by up to 420 years but also threatens key biological processes such as nitrification and denitrification, which are essential for maintaining marine life and regulating the climate.

 

Rittri emphasized, “It is painfully clear that we’ve allowed plastic pollution to compromise the planet’s life-support systems. This is not just about litter or aesthetics, but protecting the integrity of Earth’s oceans and atmosphere. Microplastics are a planetary emergency.”

 

In response, Bluewater continues to scale up its efforts to prevent microplastics at the point of consumption. The company designs advanced water purifiers for home, workplace, and recreational use that remove micro- and nano-sized plastic particles, as well as other contaminants such as toxic PFAS chemicals and lead from tap water. Additionally, Bluewater promotes sustainable hydration through its range of reusable stainless-steel bottles, reducing the need for single-use plastic bottles while on the go.

 

“Every action matters, and every single-use plastic bottle not used is a step toward restoring planetary health,” Rittri added. “As a purpose-driven company, we call on global leaders, businesses, and citizens to act now to eliminate single-use plastic bottles and support sustainable water solutions.”

 

For more information about Bluewater’s innovations and impact, visit www.bluewatergroup.com.

ENDS

London, UK. 19th July 2023 – Swedish water and beverage brand Bluewater is delighted to announce its return to the excitement of the America’s Cup as the Official Water Purification Supplier of NYYC American Magic, Challenger for the 37th America’s Cup. Bluewater previously supplied a water station at the 2017 America’s Cup village in Bermuda. 

 

“We are extremely proud to have partnered with the American Magic team competing for the world’s foremost and most challenging sailing prize,” says Bluewater founder and CEO Bengt Rittri. Bluewater supplies the American Magic team with the company’s state-of-the-art water dispensers that use leading-edge patented technology that removes all known contaminants from water to ensure safer, healthier hydration. In addition, Bluewater has provided the racing team’s athletes and support staff with exclusive, highly durable 800 ml sustainable bottles that keep liquids tasting great and hot or cold for up to 24 hours. 

 

“When conditions get tough on the water, Bluewater’s bottles – which we warranty to last a lifetime – are designed to handle whatever the toughest marine elements throw at them while keeping the sailors properly hydrated,” said Rittri. 

 

“We are proud to partner with Bluewater as our Official Water Purification Supplier for the 37th America’s Cup. Their advanced water dispensers and sustainable bottles will be vital in ensuring our athletes stay hydrated during intense training and racing. Moreover, this partnership allows us to reduce the environmental impact caused by single-use plastic bottles,” said Terry Hutchinson, President of Sailing Operations and Skipper, NYYC American Magic. 

 

Drinking purified water dispensed from Bluewater’s public water stations for American Magic was successfully trialed at American Magic’s US base test center in Pensacola, Florida, for six months during 2022 and 2023. An initial three dispensers have been installed at the crew team base and staff areas in Barcelona, Spain, where the 37th America’s Cup drama will unfold over the coming months until the event takes place in September and October of 2024. 

 

“The cutting-edge dispensers utilize Bluewater’s unique SuperiorOsmosis technology to ensure users are served pure, delicious, and planet-friendly water on demand, avoiding the unsustainable transportation of plastic bottles and their costly collection and disposal,” notes Mr. Rittri. Bluewater water purifiers remove up to 99.7% of bacteria, viruses, microplastics, toxic chemicals, and other impurities as small as 0.0001 microns (about 400 times smaller than the smallest virus).
 
 Bluewater’s pioneering water purification technology and bottles solutions have become an increasingly common sight at major events like the British Open golf tournament, the Cape Town Marathon, the Ohana music festival, and countless others, including the COP27 Climate Action Innovation Zone in Sharm El-Sheikh, Egypt. Designed to help turn the tide on using single-use plastic bottles, Bluewater has developed a planet-friendly event ecosystem combining bottles, an eye-catching messaging platform, and digital signage options that helps event organizers replace any lost revenue from banning plastic bottle sales.
 
 Bluewater has pledged to collect one kilo of plastic from a seashore for every one of its bottles that are sold. As a mark of its sustainability contributions, Bluewater was honored in 2022 by IQ Magazine, one of Europe’s leading publications for the festival industry, with a 2022 Green Guardian award for its unique hydration solutions. IQ Magazine’s judging panel of sustainability experts said Bluewater deserves to be recognized for ‘the hard work it is doing to improve sustainability in the live entertainment sector.
 
 “The ubiquitous pollution of our planet by single-use plastic bottles has led to a world where microplastics are in the air we breathe, the food we eat, and the water we drink and subsequently are being found in the human body, including lungs, blood, and digestive system, which is very, very scary,” said Bengt Rittri. 

 

Rittri added: “We want to thank American Magic for putting their faith in Bluewater hydration solutions as part of their commitment to not only help their athletes to hydrate with cleaner, healthier water but also create cleaner oceans free of plastic contamination for future generations.”

ENDS

 

For more information, please contact David Noble, Bluewater Chief Communications Officer, at david.noble@bluewatergroup.com or +44 778 530 2694 (also WhatsApp).