Marketing – PR FIRE US

After 60% Reach Decline for Content Creators Flixier Launches Free Tool Set To Reclaim Social Media Reach

niceuser — Tue, 01 Apr 2025 13:03:08 +0000

Iași, ROMANIA. April 1st, 2025 – Flixier.com, the fastest online video editing platform, announces a new Content Repurposing Guide specifically designed to help influencers, content creators and marketing managers adapt to sharply declining organic reach on Facebook. Over the past year, social media creators have watched their posts reach a shrinking fraction of their followers. Flixier adds fresh data suggesting that reach is down even further by over 60% during the last two years. Flixier also offers a practical guide to make up for the loss in reach: repurpose and tailor existing video content for multiple platforms to regain lost engagement and reach new audiences.

Context: Starting with the summer of 2024, export social media observing outlets such as Socialinsider.io reported historical downs in reach for both Facebook and Instagram with figures as low as 2.6% of followers reached on Facebook. Instagram, despite having nearly double the reach (4%) was also reported to see an overall decline of no less than 18% in terms of reached audiences.

The Declining Reach of Social Media: A Crisis for Content Creators

In the past two years, this crisis for content creators has worsened. A recent survey conducted by Flixier across Publishers with Facebook pages between 1 and 3 Million followers suggests that most publishers lost over 60% of reach, and traffic received from Facebook is down to 10% or 20% of former levels. This is even more concerning because variables such as posting frequency and follower development were taken into account as well. All publishers in the survey saw a 5% or more (one even by 20%) increase in followers and still reported similar-sized losses in reach during the last two years, with only insignificant improvements.

“In this context, most senior management starts to question further investment into organic social or even winds down on social media activity” declares Paul Ruscior, CEO and co-founder of Flixier.com. In order to “help influencers, content creators and marketing managers uphold their efficiency and meet KPI goals, content creation needs to be streamlined.”

Understanding Content Repurposing: A Solution for Enhanced Reach

Flixier defines “content repurposing” as the process of adapting content that’s already been published and resharing it on other platforms. This helps maximize its visibility without starting from scratch. Effective as it may be, this process of adapting content to new platforms can also be quite taxing in terms of time and resources spent – unless it’s aided by AI.

With the proper AI tools, many aspects of content repurposing can be optimized and sped up, saving hours of manual work and frustration. From caption generation to automatic transcription and fluent voiceovers, AI-powered tools can help creators scale up their content production with very little effort.

In Flixier’s step-by-step guide Take back 60% of your reach: Repurpose content and reconnect with your audience through a better medium choice and the right editing toolkit, the authors outline all the steps needed to increase content’s reach on average by 60%.

Highlights from the Guide and Case Studies

All details are available at: https://flixier.com/blog/video-repurposing-combat-falling-social-media-reach-with-content-repurposing, but some of the key takeaways are:

Features:

70% time saved
Reach increase average of 25% (up to 45% reported)
9 supported platforms for simultaneous video auto-publish
1080p (Full HD) / 4k
Ratio conversions (16:9, 9:16, 1:1, 4:5, 2:3)
Compatible with all operating systems (Windows, Mac, Chrome, Linux) through browser
Exported videos are always saved as MP4 to ensure maximum compatibility with any online platform, can also export the audio as MP3, or turn segments into GIFs easily.
Seamless integrations with cloud storage providers like Google Photos, Google Drive, Dropbox, OneDrive, Twitch, Zoom, Soundcloud & external links, besides lightning-fast import for computer uploads.
Generate and edit captions easily, and customize the colors and animations in Flixier to keep them consistent across all platforms.
Brand kit for fonts and colors

Case Studies: Success Stories of Content Repurposing

Content repurposing helps most content creators see a considerable uptick in their cross-channel reach. On average, the period spent on creating content, whether that’s shooting, editing, and sharing posts, was cut down by 70%, all while most users reported a significant reach increase, of 25% or even 45% in some cases. Flixier analyzed examples of creators who took back control of their content’s performance and went from declining reach to explosive growth simply by repurposing their content, leveraging Flixier’s AI technologies.

Reported were results such as a 320% increase in total engagement across all platforms, a 240% increase in total number of followers, 89% monthly increase in sales, and a shortening of the sales cycle by 23 days.

CEO and co-founder Paul Ruscior adds: “One of our newest clients reported a 34.6% rise in traffic and 20% more bookings, especially after repurposing preexisting reels to TikTok, as well as to YouTube shorts, instead of just Facebook.”

About Flixier

Flixier is a cloud-based online video editing platform that enables users to create and edit videos directly within their web browsers, eliminating the need for powerful hardware or installing software. Founded in 2018, Flixier is trusted by users in over 190 countries, with over 2000 hours of natively-edited videos getting published monthly.

ENDS

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MarketOne International Strengthens Executive Team with Strategic CRO Appointment

niceuser — Fri, 15 Nov 2024 08:03:01 +0000

LONDON, UK. November 15th, 2024 – MarketOne International, a leading global B2B marketing agency, announces the appointment of Mike Turcotte as Vice President, Chief Revenue Officer Americas, representing a strategic enhancement of its senior leadership team.

Turcotte returns to MarketOne following a distinguished seven-year tenure at Salesforce, where he served as VP, Financial Services, spearheading the Insurance and Asset Management division across the Eastern and Northeastern United States. In this role, he drove customer success initiatives across the Customer360 and Salesforce platforms, delivering substantial growth in enterprise accounts.

This strategic appointment comes as the B2B landscape undergoes a fundamental transformation, driven by advances in artificial intelligence and the emergence of sophisticated intent and data platforms. MarketOne is at the forefront of this evolution, forging partnerships with industry pioneers including 6Sense, Qualified and Tealium to deliver innovative, full-funnel demand generation solutions. These collaborations enable enterprise clients to leverage signal-led marketing approaches that precisely align messaging, timing, and channel selection with customer needs.

“The B2B marketing landscape has reached an inflection point, and MarketOne’s evolution in recent years positions us perfectly to help enterprises navigate this change,” said Turcotte. “The convergence of AI-driven insights and intent data has created unprecedented opportunities for precise, personalized customer engagement at scale. I’m energized by the prospect of bringing these capabilities to enterprise organizations seeking to transform their revenue operations.”

Fred Ewald, CEO of MarketOne International, commented: “Mike’s return to MarketOne brings a powerful combination of institutional knowledge and enterprise expertise gained at Salesforce – as an SFDC partner for the past five years, we’re excited to further strengthen this relationship as we help enterprises move beyond traditional email marketing to orchestrate true omnichannel experiences. His deep understanding of both the marketing technology landscape and enterprise customer needs will be instrumental in helping our clients achieve their revenue acceleration goals.”

Prior to his role at Salesforce, Turcotte served in MarketOne’s business development team from 2010 to 2016, contributing to the agency’s early growth and market positioning.

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ScoreApp Acquires Bucket.io to Enhance Interactive Marketing Capabilities

niceuser — Thu, 10 Oct 2024 09:03:01 +0000

LONDON, UK. October 10th, 2024 – ScoreApp®, a leading platform for interactive quizzes and surveys, is pleased to announce the acquisition of Bucket.io®, a prominent US-based marketing funnel software company known for its innovative lead generation and customer engagement tools. The acquisition marks a significant step in ScoreApp’s mission to expand its capabilities and offer a comprehensive suite of tools for businesses seeking to enhance their marketing strategies.

The integration of Bucket.io’s advanced marketing funnel technology with ScoreApp’s interactive quiz and survey platform will empower businesses to create more personalised and engaging customer experiences. By combining forces, ScoreApp aims to provide users with an all-in-one solution for capturing leads, nurturing prospects, and converting them into loyal customers.

Daniel Priestley and Steven Oddy, Co-Founders of ScoreApp, expressed their excitement about the acquisition: “We are thrilled to welcome Bucket.io into the ScoreApp family. Their expertise in building high-converting marketing funnels perfectly complements our mission to help businesses connect with their audiences in meaningful ways. Together, we will set new standards for customer engagement and lead generation,” they said in a joint statement.

As part of the acquisition, Ryan Levesque, co-founder of Bucket.io, will be joining the ScoreApp board as Strategic Advisor, Brand Ambassador, and shareholder, bringing his deep expertise to further drive the company’s growth and innovation. ScoreApp will integrate Bucket.io’s features into its platform, enabling users to design and deploy sophisticated marketing funnels alongside their existing quizzes and surveys. The combined offering will allow businesses to streamline their marketing efforts, improve conversion rates, and gain deeper insights into customer behavior.

Bucket.io, co-founded by Ryan Levesque and Richard Cussons, has established itself as a leader in the marketing technology space, serving thousands of entrepreneurs and businesses worldwide. The company has been recognised for its innovative approach to lead generation and has been featured on the Inc. 5000 list three times.

Ryan Levesque shared his enthusiasm for the future: “Joining forces with ScoreApp is a fantastic opportunity to bring even more value to our customers. Our shared vision of helping businesses thrive through interactive marketing will drive innovation and deliver unparalleled results for our users.”

ScoreApp and Bucket.io are committed to ensuring a seamless transition for existing customers. Both companies will continue to provide support and updates throughout the integration process to ensure that users can fully leverage the enhanced capabilities of the combined platform.

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ACTEXPO24: Discover Best Coffee and Tea at Africa Coffee & Tea Expo 2024

niceuser — Tue, 23 Jul 2024 12:03:06 +0000

KIGALI, RWANDA. July 23rd, 2024 – As the global appetite for premium coffee and artisanal tea continues to surge, there’s no better place to experience the pinnacle of these beloved beverages than at the Africa Coffee & Tea Expo 2024 (ACTEXPO24). Set against the picturesque backdrop of Kigali, Rwanda, this premier event at the Kigali Convention Centre promises to be a celebration of the continent’s rich heritage and cutting-edge innovations in the coffee and tea industry. Mark your calendars for September 12-14, 2024, and prepare to be inspired, informed, and invigorated.

Why ACTEXPO24 is a Must-Attend Event

A Showcase of Excellence

ACTEXPO24 brings together the crème de la crème of the coffee and tea world, featuring top exhibitors from across Africa. Attendees will have the unique opportunity to engage directly with producers and suppliers, gaining insights into the meticulous processes that go into creating the perfect cup. From the lush highlands where coffee beans are nurtured to the verdant fields where tea leaves are handpicked, every exhibitor at ACTEXPO24 embodies a commitment to quality and sustainability.

Innovation at Its Finest

In an industry that thrives on innovation, ACTEXPO24 is at the forefront, showcasing the latest advancements in brewing technology and sustainable practices. Visitors can explore state-of-the-art brewing equipment designed to enhance the flavour and aroma of their favourite beverages. Whether you’re a seasoned barista or a tea enthusiast, the expo offers a wealth of knowledge and tools to elevate your craft.

Networking Opportunities

One of the standout features of ACTEXPO24 is the unparalleled networking opportunities it provides. Connect with industry leaders, from pioneering entrepreneurs to established brands, and discover new business opportunities. Engage in meaningful conversations that could lead to lasting partnerships and collaborations. The expo is not just an event; it’s a vibrant community of like-minded individuals passionate about coffee and tea.

Explore Trade Opportunities

Discover potential trade opportunities within the booming coffee and tea sectors in Africa, offering your financial products, loans, and facilities to farmers and businesses, thus driving business growth and diversification.

Engaging Workshops and Seminars

ACTEXPO24 goes beyond exhibitions with a series of engaging workshops and seminars designed to educate and inspire. Learn from experts about the latest trends in the industry, sustainable farming practices, and the art of brewing. These sessions are crafted to provide both practical knowledge and visionary insights, ensuring that every attendee leaves with a wealth of information and renewed enthusiasm.

A Taste of Africa’s Rich Heritage

Rwanda, often referred to as the “Land of a Thousand Hills,” offers the perfect setting for this grand event. Known for its exceptional coffee, Rwanda’s rich cultural heritage and stunning landscapes provide an idyllic backdrop for ACTEXPO24. Attendees will have the chance to explore Kigali, a city that beautifully blends tradition with modernity, and experience the warmth and hospitality of its people.

Sustainable and Responsible

At ACTEXPO24, sustainability is more than a buzzword; it’s a core principle. The expo highlights eco-friendly practices and encourages dialogue on sustainable development in the coffee and tea sectors. From organic farming techniques to fair trade practices, the event is committed to promoting a responsible approach to production and consumption.

How to Join

Don’t miss out on this extraordinary event. Whether you’re a coffee connoisseur, a tea lover, or an industry professional, ACTEXPO24 has something for everyone. Here’s how you can participate:

· Register Online: Secure your spot by registering online. Visit africacoffeeteaexpo.com to sign up.

· Follow Us on Social Media: Stay updated with the latest news and announcements by following our social media channels.

· Plan Your Visit: Explore Kigali and plan your itinerary to make the most of your visit.

The Africa Coffee & Tea Expo 2024 is more than just an event; it’s a celebration of excellence, innovation, and community. Join us in Kigali for an unforgettable experience that will deepen your appreciation for coffee and tea and connect you with the heart of Africa’s vibrant industry. See you at ACTEXPO24—where the best of Africa’s coffee and tea culture comes to life.

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Owl Bridge Media and ante inc. Merge to Expand Services for B2B2C Companies

niceuser — Fri, 19 Jul 2024 06:03:01 +0000

LOS ANGELES, USA. July 18th, 2024 – Owl Bridge Media and ante inc., two leading media agencies, are excited to announce their merger to provide existing and new clients with a full-service creative strategy and production studio. The combined agency will leverage 55 years of collective experience to offer clients an enhanced suite of services in social impact, fintech, climate tech, aerospace, and founder-led growth verticals.

Owl Bridge Media and ante inc. have a proven track record of building and nurturing some of the most impactful brands in the world. Their portfolio includes renowned names like Global Citizen, Hulu, and Mel Robbins and successful collaborations with industry giants such as Niantic, Netflix, and Sony Pictures Television. The merger will unite their strengths and resources, providing clients with a comprehensive range of services under one roof.

With an in-house team of marketing, media, and creative veterans, the new entity will offer tailored solutions that drive meaningful results and foster sustainable brand growth. As an agency of record, the merger allows for 360° social, digital, video, podcast and television production.

For clients wanting execution-focused creative work, the agency will offer a tiered white-label subscription model with no binding contracts.

Owl Bridge Media is a media agency specializing in campaign creation and management for social impact brands. Owl Bridge Media has successfully worked with clients across state government and private enterprise to elevate brand trust and drive engagement.

ante inc. is a media agency known for its innovative approach to creating IP for founders and subject matter experts. ante inc. has built a reputation for excellence in the industry, working with high-profile clients to achieve their revenue goals through digital media.

“I’m proud to bring on the expertise of ante inc.” said Jay Gunning, Founder of Owl Bridge Media. “This is a significant step toward expanding our capabilities and delivering even greater value to our clients. Our combined knowledge and shared vision will enable us to push the boundaries of what is possible for our clients and tell their stories from initial vision through distribution to their audiences.”

Mandy Miranda, Co-Founder of ante inc., echoed the message, “Our merger with Owl Bridge Media marks the beginning of an exciting long-term vision. Together, we are well-positioned to offer a full suite of services that meet the evolving needs of our clients and help them increase the ‘return on creative’ they are seeking in connecting with their audiences.”

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Etihad Guest and Pointspay Launch Innovative Marketing Payment Solution

niceuser — Tue, 16 Jul 2024 08:03:01 +0000

DUBAI, UAE. 16th July, 2024 – Etihad Guest, the award-winning loyalty programme of Etihad Airways, has extended its partnership with Pointspay in a move that will lead to the first introduction of a groundbreaking new solution to the Middle East region later this year.

The new solution introduces the ability for members to earn and redeem Etihad Guest miles via online retailers, providing value and convenience for members.

By integrating this new solution, Etihad Guest members will be able to seamlessly incorporate the programme into their daily lives, transforming how they earn and redeem their miles across a variety of retail partners within the Etihad Guest ecosystem. This enables them to save money, expand their options for earning and redeeming miles, and accelerate their path to earning rewards such as upgrades and more.

Mark Potter, Managing Director Etihad Guest, said: “We’re constantly evolving our programme to offer our members a more rewarding experience. In the spirit of innovation in line with Etihad’s core values, we’re pleased to be partnering with Pointspay on this new payment solution, giving our members the chance to earn and pay at online retailers seamlessly using their Etihad Guest Miles.”

Dominic Hofer, CEO of Pointspay, commented: “We are thrilled to extend our long-term partnership with Etihad Guest and launch our new white label solution. This collaboration represents another significant milestone in Pointspay’s mission to innovate and enhance loyalty programmes globally. Etihad Guest’s dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners.”

For retailers, the new partnership provides a powerful tool to engage with millions of members, supported by extensive omnichannel marketing and advertising opportunities. Ultimately, this leads to increased customer retention and engagement, and more sales.

Pete Howroyd, Pointspay’s CMO, added: “Pointspay has demonstrated its ability to significantly enhance engagement amongst millions of loyalty program members by connecting them to Pointspay’s trusted network of global shops providing the ability to earn and redeem miles via our payment solution. Through our patented technology, Pointspay gives online shops the ability to grow sales in a unique and targeted way, tapping into previously inaccessible communities of frequent flyer members.”

ENDS

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Incrementors Honored as a Clutch Champion for Spring 2024

niceuser — Thu, 30 May 2024 06:03:01 +0000

The company attributes its success to exceptional client service and innovative digital marketing strategies.

SACRAMENTO, CA. 29th May, 2024 – Incrementors , a leading digital marketing agency, proudly announces it has been recognized as a 2024 Spring Clutch Champion by Clutch, the leading global marketplace of B2B service providers. This designation recognizes business service providers across the world for their industry expertise and ability to deliver exceptional results compared to other companies in their line of service.

Incrementors Web Solutions earned a spot among the 2024 Spring Clutch Champions by acquiring three or more new, verified client reviews in the last six months. This award recognizes Incrementors as a top-rated leader in the SEO and digital marketing space based on clients’ satisfaction and high-quality service ratings.

“We are thrilled to receive this prestigious recognition from Clutch,” said Shiv Gupta, Founder of Incrementors Web Solutions. “This award is a testament to our team’s dedication to delivering innovative and effective digital marketing solutions. We are grateful to our clients for their continued trust and positive feedback, which drives us to maintain our high standards and push the boundaries of what we can achieve.”

“We are delighted to present this award for the second year, celebrating both new and returning achievers for their outstanding performance,” said Sonny Ganguly, Clutch CEO. “These honorees represent the top companies on our platform, consistently exceeding client expectations and receiving an abundance of positive feedback from their clients. Their continued excellence sets a high standard, inspiring others in their respective service lines to strive for similar levels of distinction.”

For more information about Incrementors Web Solutions and to view their Clutch profile, visit Incrementors on Clutch.

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MedSurvey Invests in Expertise with New Hires

niceuser — Mon, 20 May 2024 06:03:01 +0000

SOUTHAMPTON, PA. May 20th, 2024 – MedSurvey, a leading global medical market research company, is pleased to announce that Britt Hutton has joined its team as Senior Account Manager and Lace Cates as Senior Project Manager. Their hires come on the heels of four other experienced and senior-level additions to MedSurvey in the past six months: Laurie Shapiro as Senior Vice President of Global Partner Strategy, Sonia DeMarco as Vice President of Strategic Accounts, Jordan Henry as Account Manager, and Dan Romualdo as Senior Project Manager. With a combined 79 years of experience, these recent appointments reflect MedSurvey’s commitment to investing in people with the expertise to run complex projects smoothly and bring value to the entire client experience.

These hires come at a time of significant momentum for the company. MedSurvey is growing key accounts with a commitment to building genuine partnerships and a focus on complex healthcare projects such as list studies and global projects. Recognizing that these complex projects nearly always face challenges, MedSurvey is investing in highly experienced talent, providing them with cutting-edge technology, and empowering them to proactively address problems and recommend solutions.

As the most recent additions to the MedSurvey team, Britt Hutton will be taking ownership of key client accounts from the earliest stages of partnership, while Lace Cates will be leading complex projects to successful completion. Hutton, who comes to MedSurvey from Sago, brings with her ten years of industry experience, extensive expertise in both quantitative and qualitative project management, and a prior background in healthcare. Cates brings another five years of experience as a project manager at Adelphi Research, Brado, and Sago, and an additional six years of experience in the market research industry.

“The addition of Britt and Lace to our team highlights our focus on bringing together the best people with deep experience in the industry to deliver great work to our clients in a space where the complexity and challenges of healthcare market research continue to grow,” says Brian Livell, Executive Vice President of Client Services.

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Quiznos awarding $5,000 to the Spring Break road tripper who snaps up the most subs

niceuser — Thu, 21 Mar 2024 12:03:01 +0000

Denver, CO, March 21, 2024: Iconic sandwich chain Quiznos is launching the ultimate spring break road trip contest, awarding $5,000 to the most dedicated sub-fan who visits the most Quiznos restaurants and purchases a sub from each between March 21 and April 30, 2024.

Runner-ups will also have a chance to win big, with $1,500 and $500 awarded to second and third place. Additionally, those who visit more than 10 restaurants and document their trip with receipts or images will receive an exclusive Quiznos t-shirt (while supplies last).

To participate, guests must show proof of their visit to one of the 150+ US restaurants and their purchase of a sub by providing a photo of a receipt.

Sheila Zimmerman, REGO Restaurant Group VP of Marketing, commented: “We wish there was a Quiznos in every town in the country, but there isn’t – yet. This has led to some of our dedicated fans driving extraordinary distances to get the world’s best subs. We want to honor those who are making the drive for their favorite subs by creating the ultimate road trip.

“There are more than 150 Quiznos restaurants on the 2900-mile trip between New Haven, Connecticut and San Clemente, CA – but how you make the trip is in your hands. We’ve provided a few suggested itineraries for inspiration. Happy spring break!”

ENDS

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SAMY Alliance Ends 2023 with over $66 Million in Revenue and Appoints Juan Andrés Elhazaz as New CEO

niceuser — Tue, 19 Mar 2024 16:03:01 +0000

LONDON, UK, 19 March 2024 – SAMY Alliance, a global marketing agency with a social-first DNA specialized in comprehensive communication services, digital marketing, and social media, closes 2023 with a billing result of 61 million euros ($66 million) and significant changes, such as the appointment of Juan Andrés Elhazaz as the new CEO of the company. This strategic decision aims to consolidate the agency’s leadership in the digital marketing and social media landscape and accelerate its continuous growth.

SAMY Alliance has ended the year 2023 with resounding success: €61 million ($66 million) in revenue, marking an impressive 20% increase compared to the previous year, a figure that confirms the excellent performance of the company in a year where global economic growth has been 2.4%.

Despite the economic situation, the agency, headquartered in Madrid, consolidates its position as a benchmark in the advertising market globally. It reaffirms its strategy of global expansion, with 75% of its billing originating from international markets, 38% of it specifically from Anglo-Saxon territories. Additionally, SAMY Alliance has integrated new services to strengthen its positioning as a social-first agency, capable of helping brands define a marketing and communication mix with a real impact on their growth.

For the fifth consecutive year, SAMY Alliance appears in the prestigious Financial Times Fastest Growing Companies list.

Leadership Reinforcement and Projections for 2024

The agency’s strategic focus has been on becoming a global agency for comprehensive social media and digital marketing services, with its own methodology based on a deep understanding of the consumer’s voice as the key to helping brands build relevance, authenticity, and trust with their audiences.

Since its inception in 2020, SAMY Alliance already has over 400 employees, offices in 15 countries, and operates in 55 markets. The path towards €100 million in revenue this year has been strengthened by organic growth and partnerships with prominent investors, including Aurica Capital and Bridgepoint, which have driven the agency’s geographical expansion into new markets through acquisitions and integrating new services for its clients. This includes the recent acquisition of the Finnish Social Media agency, Kurio.

Juan Andres Elhazaz, the new CEO of SAMY Alliance

2024 has begun with significant changes for the company, including the appointment of Juan Andrés Elhazaz as CEO of SAMY Alliance. He has served as the company’s COO for the past 7 years, first with SamyRoad and subsequently with SAMY Alliance. Juan Andrés brings a distinguished career in the industry and will continue to contribute with his innovative vision, transformative leadership, and international experience.

Before joining SamyRoad, Juan Andrés Elhazaz built his professional trajectory across 8 countries in Western Europe, Eastern Europe, and Latin America, working for multinational companies such as Procter & Gamble, LVMH, and L’Oréal, in Commercial, Marketing, and General Management positions. Throughout his career, his consistent focus has been on launching leading brands in complex environments and across various distribution channels, as well as transforming organizations to meet market needs and prepare for the future.

In his new role as CEO of SAMY Alliance, alongside the founders, Juan Andrés will lead the agency’s vision with the goal of becoming the strategic marketing and business partner for leading brands. Throughout this evolution process, SAMY Alliance has developed a social-first DNA, helping brands define a marketing and communication mix with a real impact on their growth. This is all based on a deep understanding of the consumer’s voice, enabling brands to build relevance, authenticity, and trust with their audiences.

“I am proud of the trust the agency’s founders, Juan, Pati, and Marta, have placed in me, and excited with the challenge of contributing to the growth of SAMY Alliance and our team from my new position,” expressed Juan Andrés Elhazaz. “The success of the work we have the honor of developing for major brands worldwide is based on a different value proposition that yields results: enabling brands to continue growing through our unique ability to listen to the consumer, constructing a disruptive strategy and relevant, authentic creativity that starts in Social Media. I have no doubt that we will multiply our clients’ success stories and SAMY Alliance’s global growth in the coming years.“

Meanwhile, Patricia Ratia, co-founder of SAMY Alliance, adds, “It’s a pleasure to welcome Juan Andrés Elhazaz as our new CEO. His extensive experience and strategic vision are invaluable assets to our agency. I’m confident that under his leadership, the company will continue to grow and deliver exceptional digital solutions to our clients. We wish Juan Andrés great success in this new role and look forward to being part of the great future that lies ahead for our company under his leadership.“

SAMY Alliance is poised for significant growth in 2024, supported by strong financial performance, strategic investments, and the expansion of its international presence. Additionally, it will continue to strengthen its position as a benchmark agency in the market as a social-first agency to continue providing added value to its clients.

ENDS

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