Fashion – PR FIRE US

THE FRNTAL Unveils Exclusive Red Carpet Hub at 2025 Cannes Film Festival, Elevating Global Talent Connections

niceuser — Wed, 30 Apr 2025 10:03:01 +0000

Cannes, France. April 28th 2025 – THE FRNTAL, a globally recognized PR and talent management agency, is poised to make a grand return to the prestigious Cannes Film Festival with its highly anticipated Red Carpet Hub, taking place from May 13 to May 23, 2025, at the iconic JW Marriott Hotel. This exclusive space will serve as a vital networking and event destination for industry professionals, filmmakers, influencers, and media, amplifying the festival’s global prestige.

This year, THE FRNTAL continues to build on its reputation for bringing luxury and entertainment together with its key partners, including NARS (Shiseido Group), Balmain Hair, and EAUde1974.

The agency’s Red Carpet Hub will feature an impressive array of events, activations, and high-profile brand engagements, merging entertainment, fashion, and beauty in one exclusive setting.

Shery Lunardi, Founder and Director of THE FRNTAL, expressed her excitement about the upcoming event: “The Cannes Film Festival is where the world’s most influential figures in cinema and culture gather. Our Red Carpet Hub is designed to foster invaluable connections and unforgettable moments, ensuring our clients shine on this global stage. We are proud to create a space that unites industry leaders and gives our partners a platform to showcase their exceptional work.”

Event Highlights (May 13-23, 2025)

The exclusive Red Carpet Hub at the JW Marriott Hotel will be a key gathering place for invited guests, top-tier industry partners, and media representatives. Highlights include:

Prominent Celebrity Appearances: Celebrities, influencers, and industry trailblazers will make regular appearances throughout the festival, contributing to a dynamic atmosphere at the Hub.
Brand Activations and Interactive Experiences: THE FRNTAL’s collaborations with NARS, Balmain Hair, and EAUde1974 will bring forward a series of immersive, high-end brand experiences designed to captivate and engage attendees.
Networking Opportunities: With its strategic positioning at the heart of the festival, the Hub will offer a prime environment for media professionals, talent, and influencers to connect, build relationships, and explore new opportunities in entertainment and beyond.

As a central location for press interactions, media coverage, and exclusive access, the Red Carpet Hub has become synonymous with the Cannes Film Festival’s allure. THE FRNTAL’s continued commitment to curating sophisticated, high-impact events ensures that its clients maintain their prominence and visibility during one of the world’s most celebrated cultural events.

The collaboration with luxury brands such as NARS, Balmain Hair, and EAUde1974 further elevates the Red Carpet Hub’s status as a space of creativity, luxury, and influential conversations, strengthening THE FRNTAL’s standing at the crossroads of entertainment, fashion, and beauty.

About THE FRNTAL

THE FRNTAL is a renowned international PR and talent management agency specializing in elevating the careers of high-profile clients across a diverse array of industries. Known for its strategic approach to public relations, celebrity management, and brand development, THE FRNTAL crafts tailored campaigns that drive visibility, forge impactful partnerships, and create lasting legacies for its clients. The agency’s services span talent management, media outreach, influencer engagement, and entertainment consulting, ensuring that its clients stand out in a competitive global marketplace.

THE FRNTAL: Service Offerings

Talent & Celebrity Management: Comprehensive representation for actors, musicians, athletes, and influencers focused on long-term career growth and success.
Public Relations: Strategic media placements and outreach in top-tier outlets to maximize client visibility.
Brand Development & Partnerships: Customized branding and partnership strategies that reflect each client’s unique identity and goals.
Influencer Networking: Facilitating valuable connections with key industry influencers and decision-makers to broaden client exposure.
Publicity Campaigns: Maximizing media coverage through exclusive interviews, red carpet events, and strategic social media campaigns.
Entertainment Consulting: Expert advice on contracts, career management, and public image development.

At THE FRNTAL, the mission is clear: to build enduring legacies for clients, ensuring their success in the entertainment industry and beyond. For more information on services, collaborations, and upcoming events, visit www.thefrntal.com.

ENDS

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THE FRNTAL announces strategic expansion as global demand surges for bespoke talent and brand management

niceuser — Wed, 02 Apr 2025 12:03:01 +0000

London, UK. April 2025 – THE FRNTAL has announced a strategic expansion into new global markets, responding to increasing demand for narrative-focused brand leadership and elite representation.

To fuel this global growth, the agency is strategically expanding into key markets, establishing a new headquarters in Dubai alongside its established offices in Los Angeles and London, and offering elite, story-driven representation for high-profile talent and brands. Known for its work with high-profile individuals across entertainment, business, and culture, THE FRNTAL is positioning itself as a premier global partner for celebrities, creators, and corporate entities navigating visibility and legacy.

The expansion is rooted in THE FRNTAL’s distinct approach to representation, blending high-level talent management with culturally relevant branding strategies and curated public relations. Since its inception, the agency has served an elite roster of actors, musicians, entrepreneurs, and thought leaders. Now, with increased global demand and a shifting cultural landscape, THE FRNTAL’s team is scaling its services to deliver even greater impact across borders.

“Our mission has always been to support our clients with strategy and substance,” said Shery Lunardi, Founder and Director. “This expansion marks an important milestone in our ability to serve talent and brands on a global scale, with the same individualized, intentional approach that defines everything we do at THE FRNTAL.

Global Expansion Backed by Elevated Service Model

THE FRNTAL’s expanded operations will introduce a new slate of service enhancements designed for clients requiring next-level access and brand control in international markets. These enhancements include international brand partnerships, multilingual campaign development, cross-market media placements, and VIP access to global cultural events. The expansion also includes the onboarding of regional liaisons and strategic consultants in key cultural capitals to better serve clients in US, Asia, Europe, and the Middle East.

The agency’s service model remains rooted in six primary areas:

Celebrity and talent management
Public relations and editorial media strategy
Brand building and strategic partnerships
Influencer and VIP access networking
Publicity campaign development
Entertainment and business consulting

This framework enables the agency to offer bespoke strategies tailored to clients’ public personas, while ensuring they remain aligned with evolving media narratives and brand standards.

A Hybrid Approach to Fame and Business

Under Shery Lunardi’s leadership, THE FRNTAL has pioneered a hybrid model that merges public relations, business strategy, and reputation management. Unlike traditional agencies, the firm’s offerings are built around the idea that fame, brand equity, and business success are deeply interconnected.

Clients of THE FRNTAL benefit from a tailored approach to visibility—where reputation is protected, brand voice is carefully shaped, and exposure is driven by story and intention. The firm operates discreetly behind some of the industry’s most impactful personal brands, orchestrating campaigns, negotiating partnerships, and building narratives that endure beyond media cycles.

“Visibility is not enough in today’s climate,” Lunardi said. “The real value lies in positioning. Who you are, how you show up, and how you’re remembered matters more now than ever.”

Aligning Celebrity with Culture

With global media shifting rapidly and influencer saturation challenging audience trust, THE FRNTAL focuses on aligning celebrity with culture. The agency’s campaigns are designed to do more than increase impressions—they’re meant to build meaningful identity across media, business, and lifestyle ecosystems.

By maintaining relationships with global editors, industry leaders, event producers, and brand executives, THE FRNTAL places its clients at the right intersections—on red carpets, magazine covers, and strategic brand collaborations. Through calculated exposure and narrative refinement, the agency ensures clients build not only fame, but influence that lasts.

Industry Momentum and Future Outlook

As part of its ongoing growth, THE FRNTAL will introduce private client divisions focusing on discreet advisory services for ultra-high-net-worth individuals, legacy-building for family brands, and thought leadership development for executives transitioning into public-facing roles. This initiative supports the agency’s belief that visibility should serve a greater purpose: to advance business, personal values, and cultural legacy.

The firm’s continued innovation has earned recognition within the entertainment, fashion, and business spheres. THE FRNTAL’s growing influence has positioned it as an essential partner for clients navigating both personal evolution and public relevance.

With new offices and team integrations across multiple regions, Shery Lunardi’s vision remains clear. “We’re building something that extends beyond campaigns or headlines,” she said. “We’re creating architecture for influence—custom-built for every individual or brand we represent.”

ENDS

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Modern Synthesis secures $5.5M to commercialise groundbreaking biomaterial technology

niceuser — Wed, 05 Feb 2025 17:03:05 +0000

Leading climate investors are backing Modern Synthesis’ biomaterial technology to reduce emissions and plastic pollution from fashion, footwear, and automotive industries.

LONDON, UK. February 5th, 2025 – Modern Synthesis, a biotechnology company pioneering the development of microbially-derived biomaterials, today announces the successful close of a $5.5 million funding round. The oversubscribed round was led by Extantia Capital, with participation from Artesian and Collaborative Fund. This investment will enable Modern Synthesis to expand production at its pilot facility and service more leading fashion brands on its growing waitlist.

Industry research shows that fashion brands trying to comply with mounting decarbonisation and climate regulations will face a 133 million tonne shortfall of low-impact raw materials by 2030. Modern Synthesis’ technology enables brands to reduce this shortfall by proactively adjusting their preferred raw materials mix whilst delivering new looks, feels, and material functions.

To make their biobased materials, Modern Synthesis transforms nanocellulose – a natural fermentation-derived fibre – into durable, high quality alternatives to animal leather, ‘vegan’ leather, and plastic-based coated textiles. The company’s scalable, proprietary process leverages advanced material science to build upon the innate strength and versatility of nanocellulose, a naturally derived polymer which is eight times stronger than steel at a nanofibre level. The resulting materials are free from petrochemicals and toxic ingredients, and offer reduced environmental impact compared to incumbent textiles.

CEO and Co-Founder of Modern Synthesis, Jen Keane, said: “Having demonstrated unprecedented material performance without plastic, we’re primed to offer the fashion market a material solution that can both captivate consumers and unlock a path to circularity. This investment gives us the capacity to work with more brands as we continue to uncover new use cases for the technology.”

In September 2023, Modern Synthesis unveiled a prototype handbag in collaboration with Danish fashion brand GANNI; the companies are jointly working towards a commercial launch of GANNI’s Bou Bag in Modern Synthesis’ biomaterial. Despite the demand from the industry, commercially available sustainable textiles represent less than 5% of the $1 trillion global apparel textile market. With more than 35 new sustainability-linked regulations slated to reshape the industry in the next few years, fashion and apparel brands that fail to adapt their material portfolios could face significant financial risks, with up to 8% of EBIT potentially at stake, according to BCG analysis.

Yair Reem, Partner at Extantia Capital, said: “The first thing that struck us was how this material rivals traditional leathers in look and feel, but can also offer something entirely new that excites designers. Jen’s deep expertise in fashion and design, combined with Ben’s tech-savvy brilliance, has created a game-changing solution that redefines what’s possible with sustainable, high-performance materials. Modern Synthesis represents the future of industry – delivering better, more cost-effective and resilient materials that also happen to be green.”

Alexandra Clunies-Ross, Partner at Artesian Investments, added: “We are delighted to partner with Modern Synthesis in their mission to mainstream biobased materials. Our investment decision was driven by the company’s potential to revolutionise traditional manufacturing processes, and drive real impact at scale. At Artesian, we believe that early-stage investment in innovative technology companies like Modern Synthesis is crucial in addressing the climate crisis.”

The added support of leading climate-focused investors will enable Modern Synthesis to address the urgent need for lower-impact materials in the fashion industry, while paving the way for future expansion into the footwear and automotive markets.

ENDS

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The Carbon Closet Launches Revolutionary Sustainable Fashion Marketplace for Eco-Friendly and Ethical Shopping

niceuser — Thu, 28 Nov 2024 12:03:01 +0000

LONDON, UK. November 28th, 2024 – A brand-new sustainable fashion marketplace, The Carbon Closet, has officially launched in the UK.

The Carbon Closet aims to revolutionise eco-friendly shopping with its curated collection of stylish, ethical clothing.

Founder Julie Cockram, an environmental advocate and mother of two, created this innovative platform after discovering the challenges of finding fashionable, sustainable clothing alternatives.

The marketplace addresses the growing demand for sustainable fashion solutions while tackling fast fashion’s environmental impact, offering conscious consumers a seamless way to shop eco-friendly fashion without compromising on style or quality.

The Carbon Closet is not just about shopping; it’s about educating consumers about the unseen toll of the destructive practices hidden in mainstream fashion.

Founder Julie Cockram said: “We all wear these clothes, but few of us understand the true cost behind them. It is vital to understand how fabrics are grown, not just how garments are made. Once you know, you can’t unknow!”

For example, conventional cotton farming uses more insecticides than any other crop, erodes soil and depletes water resources at alarming rates. Producing a single pair of jeans can consume over 7,000 litres of water and requires harmful chemicals such as formaldehyde and heavy metals during dyeing and finishing.

Julie added: “It’s time to take sustainable fashion to the masses. The site blends the sleek aesthetic of platforms like Net-a-Porter with the editorial flair of SheerLuxe and the reach of a global marketplace.

“Rather than holding stock, our platform serves as a curated hub for responsibly made products from around the world. Our meticulously curated collections challenge outdated stereotypes, dispelling the myth that ethical clothing is bland or boring. By selecting pieces that combine responsible values with contemporary design, The Carbon Closet proves that style and ethics can beautifully coexist.”

Each item meets at least one, but usually several or more of these Seven Conscious Credentials:

Lower Impact Materials: Organic and recycled fabrics, plus next gen materials.
Sustainable Manufacturing: Zero waste, water conservation, and green energy practices.
Animal-Free: The platform is free from silk, leather, wool, and fur.
Circularity: Products designed with recyclability and longevity in mind.
Philanthropy: Brands that balance profit with purpose.
Fair Trade Practices: Transparency, traceability, and safe working conditions.
Positive Certifications: Including B Corp, Fair Trade, and GOTS Organic certifications.

The Carbon Closet is designed for the modern consumer who seeks style, convenience, and a clear conscience, whether they are a seasoned conscious shopper or just starting out.

Reflecting its “progress over perfection” ethos, the platform encourages using what you have and making thoughtful choices when buying new. Opt for organic cotton over conventional fabrics or sunglasses made from recycled plastic – every small decision pushes the industry toward a more sustainable future.

To explore the collection and join the movement, visit www.thecarboncloset.com and follow the brand’s sustainable fashion journey on Instagram @thecarboncloset.

ENDS

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NARMA UNVEILS THE AGAL COLLECTION: A FUSION OF HERITAGE, INNOVATION AND SUSTAINABLE DESIGN

niceuser — Thu, 17 Oct 2024 10:03:01 +0000

LONDON, UK. October 17th, 2024 – The Agal Collection, the inaugural capsule collection from NARMA, a design studio and atelier founded by the talented Nouf Al Rashed, was unveiled at an exclusive fashion show in London on Monday evening.

The name NARMA beautifully merges the Arabic words for “fire” (Nar) and “water” (Ma), symbolizing the harmony and balance at the core of our brand. This philosophy embodies Nouf’s commitment to drawing inspiration from a rich tapestry of cultural influences and artistic expressions to create something truly exceptional.

Nouf’s design philosophy is rooted in a deep appreciation for materials, embracing the challenge of experimenting with unconventional elements to unlock new creative avenues. The Agal Collection, which marks NARMA’s first womenswear line, features the iconic black cord of the agal, serving as a central theme throughout each piece. The designs prioritise inclusivity and accessibility, moving away from traditional garments and accessories to resonate with a modern audience.

Sustainability is a core principle for Nouf, who is dedicated to crafting durable, ethically produced garments that are both stylish and environmentally conscious. The Agal Collection exemplifies her passion for fashion, culture, and sustainability, seamlessly intertwining these elements into every creation.

NARMA Founder and designer Nouf Al Rashed commented: “This collection embodies a woman who is in love with playful curiosity, and is a reflection of creativity, with both nature and nurture working together.“

“Women were traditionally excluded from the Agal that is worn by men, so I wanted to bring in the idea of a woman’s crown. I have aimed to share this symbol of honour with a female audience, making it more inclusive and accessible to all. I hope for all women to become part of this exciting journey as The Agal Collection continues to make its mark across the globe.”

The exclusive unveiling of The Agal Collection took place in London at Tristan Hoare, 6 Fitzroy Square, W1T 5HJ . This collection goes beyond mere fashion; it is a celebration of heritage, innovation, and sustainable design.

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Tokyo brand ESC launches a new fashion and lifestyle collection blending Japanese craftsmanship with contemporary, creative designs.

niceuser — Mon, 30 Sep 2024 14:03:01 +0000

TOKYO, JAPAN. 30th September, 2024 – Tokyo-based premium fashion and lifestyle brand ESC launches its new fashion and homeware collections, seamlessly blending contemporary art from renowned British artist with the finest Japanese fabrics and innovative dyeing techniques.

Building on the exceptional Japanese craftsmanship that lies at the heart of ESC, a dynamic touch is added through a unique artwork by British artist Weirdcore, renowned for creating captivating visuals for some of the world’s most celebrated musicians. This one-of-a-kind print, inspired by cutting-edge music, adds a bold accent to both your fashion and living space. The new homeware collection features premium textiles crafted from natural raw materials, combining refined design with genuine comfort and a strong commitment to ethical values.

The collection includes nine cushion designs, three bag models, and various accessories such as caps, stoles, and belts, alongside a shirt. These items will be available starting mid-October 2024 at the ESC online store and the London-based select shop, Wolf & Badger. The full clothing collection is set to launch in November.

HOMEWARE

To elevate everyday life with contemporary, timeless design and the finest quality, ESC has introduced its homeware category. The debut cushion collection is crafted from luxurious cashmere-blend wool and organic cotton fabrics, sourced from renowned Japanese textile makers. The intricate printing is meticulously handcrafted by celebrated dyeing studios in Kyoto and Tokyo, known for their century-long expertise in blending traditional craftsmanship with innovation. The unique music-themed artwork, paired with the rich Iron Grey from traditional Japanese mineral dyes and the soft Pale Pink from Akane (madder root) herbal dyes, adds a refined design touch to your interior.

BAG

The new Carrier Bag is a sophisticated blend of bucket bag and paper bag designs, offering practicality with its versatile two-way wear—either over the shoulder or as a sling. Crafted with the finest Takashima canvas for the outer shell and Enshu cotton for the lining, both sourced from renowned Japanese textile makers, it combines the durability of canvas with the comfort of 100% organic cotton. The vibrant artwork by British artist Weirdcore adds a fresh, stylish accent to any look.

CLOTHING & ACCESSORIES

Contemporary interpretations were added to the universal design of the 5-panel cap, shirt, duty jacket, and work trousers, that symbolize the art and music culture of the 80’s. The silhouettes have been updated with a modern nuance, using the finest cashmere-blend wool from a renowned Japanese manufacturer known for producing the highest quality worsted fabrics. Additionally, the collection features 100% organic cotton from the esteemed Enshu cotton weaver. Weirdcore’s artwork is meticulously applied to the shirts and stoles by master dyeing artisans in Kyoto and Tokyo, ensuring an exceptional level of craftsmanship.

ENDS

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Luvme Hair Labor Day Sale: Up to $70 Off on Human Hair Wigs

niceuser — Wed, 28 Aug 2024 10:03:01 +0000

NEW YORK, US. August 28th, 2024 – Luvme Hair, a leading brand of premium human hair wigs, is excited to announce a special Labor Day sale with discounts of up to $70 off on their top-quality human hair wigs. This exclusive offer is perfect for customers to enjoy high-quality wigs while celebrating the holiday. The sale is designed to be “hard at work, easy on wigging,” making it easier than ever to look fabulous with minimal effort.

Promotion Details:

To take advantage of this limited-time offer, customers can use the following discount codes at checkout:

Spend $119, get $10 off with code: HLD10
Spend $179, get $30 off with code: HLD30
Spend $269, get $50 off with code: HLD50
Spend $359, get $70 off with code: HLD70

Recommended Wig Collections:

PreMax Human Hair Wigs: Ideal for those who want everything “pre-everything” — pre-cut, pre-bleached, and pre-plucked. These wigs are designed to be wear-to-go right out of the box, offering a seamless blend of natural hair for a flawless look without required preparation.
7×6 Lace PartingMax Human Hair Wigs: With a 7×6 lace closure design, these wigs offer a deeper and wider parting space, allowing users to easily create versatile styles like side parts, middle parts, and more. The PartingMax series provides a natural look with the added convenience of a glueless design, making it an ideal choice for effortlessly achieving a realistic appearance.
13×4 Lace Front Human Hair Wigs: Crafted with a lace front that extends ear to ear, these wigs provide maximum coverage and a natural appearance. Perfect for those who want a wig that offers style and comfort, with the added benefit of a secure fit.

“We are thrilled to offer our customers this incredible Labor Day promotion. At Luvme Hair, we believe in providing high-quality, affordable options that allow everyone to express their unique style. This sale is our way of celebrating our customers’ hard work and dedication while making it easy for them to enjoy beautiful hair every day,” said Helena Lee, founder of Luvme Hair.

Don’t miss this fantastic opportunity to transform your look with Luvme Hair’s premium human hair wigs. All collections are available for purchase at https://shop.luvmehair.com/

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Luvme Hair Introduces 100% Brazilian Clip-In Hair Extensions

niceuser — Wed, 17 Jul 2024 09:03:01 +0000

NEW YORK, USA. 17th July, 2024 – Luvme Hair, a leading name in the human hair industry, is excited to introduce its premium Clip-In Hair Extensions, designed to offer customers a seamless and natural-looking hair enhancement. With a focus on quality and innovation, Luvme Hair’s Clip-In Hair Extensions are crafted from 100% Brazilian Hair, ensuring the highest standards of beauty and durability.

Luvme Hair’s Clip-In Hair Extensions are meticulously crafted from 100% Brazilian Hair, known for its superior quality and natural appearance. These extensions boast a smooth, silk-like texture that feels incredibly soft to the touch, providing unparalleled comfort. Each strand has a natural shine that enhances the overall appearance, giving hair a healthy and vibrant look. The high-quality Brazilian hair ensures that the extensions blend seamlessly with natural hair, creating a flawless and realistic appearance.

Available in various textures, including Body Wave, Kinky Curly, Kinky Straight, Yaki Straight, and Silky Straight, customers can find the perfect match for their desired style. Designed for ease of use, these clip-ins can be installed in just five seconds, making them perfect for busy individuals who still want to look their best. The extensions are also durable and long-lasting, maintaining their beauty and integrity with proper care.

The 0.8 PU weft is ultrathin, ensuring that the extensions lie flat against the scalp, providing a more comfortable and natural look.

“Introducing our 100% Brazilian Clip-In Hair Extensions reflects our dedication to providing our customers with the highest quality hair solutions. We aim to help everyone achieve their desired look effortlessly and confidently,” says Helena Lee, Founder of Luvme Hair.

For more information, visit www.luvmehair.com.

ENDS

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Luvme Hair Bundles with Closure: Combining Luxury, Quality, and Versatility

niceuser — Tue, 25 Jun 2024 12:03:01 +0000

NEW YORK, USA. 25th June, 2026 – Luvme Hair, a leader in high-quality human hair wigs and extensions, is excited to introduce its Bundles with Closure collection, designed to offer unparalleled luxury, quality, and versatility. These bundles are perfect for achieving a flawless, natural look with the added closure convenience.

Product Highlights:

100% Brazilian Hair: Crafted from the finest Brazilian hair, Luvme Hair Bundles with Closure provide a silk-like touch and glossy moisture without frizz. The hair is smooth and tangle-free, ensuring a hassle-free experience.

Real HD Lace: Featuring real HD lace, the closures blend seamlessly with your scalp, creating an undetectable hairline and a natural look.

Triple Lifespan: With proper care, these bundles offer a triple lifespan, making them a long-lasting investment in your beauty routine.

Luvme Hair Bundles with Closure are meticulously crafted to provide a luxurious experience. High-quality Brazilian hair is carefully selected and processed to maintain its natural texture and shine. The result is hair that looks and feels incredibly natural, effortlessly enhancing your beauty.

Luvme Hair offers Bundles with Closure in a variety of textures, ensuring a perfect match for any desired style. Thanks to the finest Brazilian human hair, these bundles can be styled in numerous ways, providing unmatched versatility:

Curling: Achieve beautiful, bouncy curls that last all day.
Straightening: Get a sleek, polished look with smooth, glossy hair.
Dyeing: Experiment with different shades and tones without compromising hair integrity.
Braiding and Updos: Perfect for intricate braids or elegant updos.

Discover the luxurious and versatile Luvme Hair Bundles with Closure by browsing https://shop.luvmehair.com/collections/bundles-with-closure.

“At Luvme Hair, we are committed to providing our customers with the highest quality hair products that combine luxury, quality, and versatility,” said Helena Lee, founder of Luvme Hair. “Our Bundles with Closure are designed to offer a seamless blend with your natural hair, providing a flawless, lasting look.”

ENDS

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Kene Kaya’s “Amazonía” Collection Captivates Audiences at Miami Swim Week

niceuser — Wed, 05 Jun 2024 13:03:02 +0000

MIAMI FL. June 5th, 2024 – Peruvian designer Alessandra Durand stole the spotlight on the opening day of Miami Swim Week with her captivating collection, “Amazonía,” under her label Kene Kaya. Showcasing an enchanting display of indigenous artwork from the Peruvian Amazon, the collection mesmerized attendees with its unique blend of embroidered, print, and hand-painted designs.

“Kené Kaya,” meaning “the spirit of design” in the native language of Shipibo-Conibo, encapsulates the essence of Durand’s vision – a celebration of Peruvian indigenous cultural heritage through fashion.

Durand’s show emerged as a standout event in the designer schedule, captivating audiences from the outset. The opening, featuring model Ivany Guzman, gracefully set the tone, accompanied by beautiful instrumentals with vocals from one of Kene Kaya’s artisans that left spectators spellbound.

In a departure from conventional swimwear presentations at Miami Swim Week, ” Amazonía” offered an elegant and cohesive array of resort and swimwear. Fabric prints and embroidery of textile artwork along with handmade beaded accessories by indigenous artisans, weaving a narrative of cultural richness and reverence.

The highlight of the show was a dramatic finale, as two models graced the runway draped in capes of hand-painted original pieces by globally acclaimed artists Olinda Silvano and Sadith Silvano. Their breathtaking creations added an exquisite touch to an already mesmerizing collection.

What truly set “Amazonía” apart were its styling and beaded accessories, meticulously handcrafted by artisans from the the Awajun and Shipibo-Conibo tribes of the Peruvian Amazon. Each accessory bore the imprint of craftsmanship passed down generations, infusing the collection with authenticity and reverence for indigenous artistry.

“This collection is a tribute to the beauty of the Amazon and the remarkable talent of its indigenous communities,” remarked Durand. “Through Amazonía,’ I aim to not only showcase their artistry but also foster a deeper appreciation for indigenous cultural heritage. I am honored to be able to share the talent of artisans that are no longer just limited to the streets of Lima.”

The collection received rave reviews for its cohesive yet diverse aesthetic, seamlessly blending traditional motifs of nature and Amazonian wildlife with contemporary silhouettes. Attendees praised its vibrant color palette and intricate detailing, lauding Durand’s commitment to combine contemporary fashion with colorful traditional artwork.

“Amazonía” by Kene Kaya exemplifies the power of fashion to transcend boundaries and elevate cultural narratives. With its enchanting blend of art, tradition, and innovation, it leaves an indelible mark on the landscape of global fashion.

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