business – PR FIRE US

Markopolo.ai raises $2 Million to build your AI marketing dream team

niceuser — Mon, 12 May 2025 09:03:01 +0000

SHERIDAN, WYOMING, USA. May 11th, 2025 – Markopolo.ai, the company building AI marketing employees for consumer businesses, has raised $2 million in a seed funding round led by Joa Capital, a Saudi-based venture capital firm focused on high-growth tech ventures across the GCC. The round also saw participation from Team Ignite Partners and a group of strategic angel investors.

Founded in 2022, Markopolo.ai is pioneering a shift from fragmented marketing toolkits to AI-powered, unified platforms. The company’s vision is to build AI employees that work alongside marketing and sales teams, automating repetitive tasks and enabling teams to focus on high-impact, strategic work.

Powering consumer growth through AI agents, Markopolo.ai provides a modular AI agent suite purpose-built for modern consumer businesses. The product lineup includes Mark: A media buying agent that can enhance marketing teams by autonomously running and optimizing campaigns across Meta, Google, TikTok, and Yahoo Japan; Nabiq: A scalable AI sales agent capable of executing millions of personalized, cross-channel conversational campaigns; and DeepDive: A real-time social listening and engagement engine that interprets public consumer data to activate relevant outreach. Together, these agents deliver an integrated solution that empowers brands to drive growth, optimize engagement, and unlock actionable insights.

Strengthening Roots in Saudi Arabia

Markopolo.ai has made strategic moves to anchor itself in the Kingdom. The company was supported by the Kingdom’s National Technology Development Program (NTDP) to relocate its HQ to the Kingdom (under the ‘Relocate Program’) and has been accepted into Taqadam Cohort 8 2025 by King Abdullah University of Science and Technology (KAUST), receiving a $140,000 grant. In addition, the company also won the AI Oasis Hackathon at LEAP 2024 in Riyadh.

These steps reflect Markopolo.ai’s commitment to contributing to Saudi Arabia’s Vision 2030 goals, particularly in digital transformation, AI, and innovation for consumer sectors.

In previous funding rounds, the company received investment from Accelerating Asia, Startup Bangladesh and DIVC.

Tasfia Tasbin, CEO and Co-founder of Markopolo.ai, said: “At Markopolo.ai, we’re not just building software, we’re engineering AI employees built to think, act, and scale like your best marketing minds. This seed round is more than capital; it’s a battle cry. We’re going full throttle across the MENA region to empower thousands of businesses to outsmart, outcreate, and outgrow the competition. Our mission is to automate growth and redefine scale. With Markopolo, your company doesn’t just grow, it takes off. We’re here to put company growth on autopilot.”

Yousef Alyousefi CEO of Joa Capital, commented: “Markopolo.ai is building precisely the kind of company we look to back – globally scalable, deeply technical, and solving a real pain point in how consumer brands grow.

“Their AI-first platform reflects the future of marketing and sales enablement, and their rapid traction across multiple markets validates their approach. We’re proud to support their global expansion and excited to anchor that journey in Saudi Arabia, where innovation and AI adoption are accelerating in line with the Kingdom’s strategic priorities.”

ENDS

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New Book from Former Primerica co-CEO John Addison Empowers Readers to Conquer Uncertainty and Take Action

niceuser — Thu, 27 Mar 2025 15:03:02 +0000

GAINESVILLE, GA, USA. March 27th, 2025 – Renowned business leadership expert and bestselling author John Addison is back with a powerful new book, Turn Your Fear Into Fuel, a guide to transforming fear into momentum and thriving in the face of uncertainty.

Following the success of his Wall Street Journal and USA Today bestseller Real Leadership: 9 Simple Practices for Leading and Living with Purpose, Addison’s latest work is an essential read for anyone looking to build confidence, embrace challenges and take control of their future.

“We all experience fear – it’s a natural part of life. The difference between those who succeed and those who stay stuck is how they respond to it,” said Addison. “I wrote Turn Your Fear Into Fuel to help people recognize that fear doesn’t have to hold them back. It can be the very thing that propels them forward.”

Addison draws on impactful experiences from his own life, those of famous historical figures, as well as his time as co-CEO of Primerica (where he helped steer the company to an extremely successful IPO during one of the most turbulent financial periods in modern history) to deliver a compelling roadmap for breaking free from fear-driven paralysis.

With his signature down-to-earth storytelling and no-nonsense wisdom, Addison provides readers with the mindset shifts and practical strategies necessary to push past self-doubt, take decisive action and achieve personal and professional success.

In today’s heightened fear-based climate, Turn Your Fear Into Fuel is a relatable and empowering resource for anyone striving to overcome self-doubt. As Glenn Williams, current CEO of Primerica, put it: “Everyone, including those who believe they have fear under control, will be better when they follow John’s lead and use fear for its power!”

Turn Your Fear Into Fuel is available for purchase through Amazon. Learn more about John Addison and his work at johnaddisonleadership.com.

ENDS

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Radar Healthcare Secures Growth Investment from Marlin Equity Partners

niceuser — Tue, 19 Nov 2024 12:03:03 +0000

LEEDS, UK. 8th November, 2024 – Radar Healthcare, a leading provider of risk, quality, and compliance software for the healthcare and social care sectors, today announced a majority growth investment from Marlin Equity Partners. The partnership will support Radar Healthcare’s strategic goals of advancing product development and accelerating its international expansion.

Radar Healthcare’s Co-Founders, Paul Johnson and Lee Williams, alongside 24Haymarket, the Company’s majority shareholder since 2017, will retain minority stakes in the business.

Paul Johnson, CEO of Radar Healthcare, commented:
“We are thrilled to partner with Marlin to accelerate our growth and further enhance our product offering. As the demand for unified systems to support care delivery continues to grow, this investment allows us to scale our solutions to meet the evolving needs of our customers across healthcare and social care. The Marlin team showed a profound understanding of our value proposition and strong alignment with our growth ambitions.”

Marlin Equity Partners expressed enthusiasm for the collaboration. Chris Clasper, Principal at Marlin, remarked:
“The Radar Healthcare team has developed an innovative and customer-centric platform that is uniquely positioned to support the mission-critical needs of healthcare and social care providers. We are excited to work alongside the founders and management team to provide operational and financial resources that will support Radar Healthcare’s continued growth.”

The investment signals a commitment to driving innovation and excellence within the healthcare and social care markets, enabling Radar Healthcare to enhance its platform and expand its footprint on a global scale.

Dwf. acted as an advisor to Radar Healthcare in connection with the transaction.

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ScoreApp Acquires Bucket.io to Enhance Interactive Marketing Capabilities

niceuser — Thu, 10 Oct 2024 09:03:01 +0000

LONDON, UK. October 10th, 2024 – ScoreApp®, a leading platform for interactive quizzes and surveys, is pleased to announce the acquisition of Bucket.io®, a prominent US-based marketing funnel software company known for its innovative lead generation and customer engagement tools. The acquisition marks a significant step in ScoreApp’s mission to expand its capabilities and offer a comprehensive suite of tools for businesses seeking to enhance their marketing strategies.

The integration of Bucket.io’s advanced marketing funnel technology with ScoreApp’s interactive quiz and survey platform will empower businesses to create more personalised and engaging customer experiences. By combining forces, ScoreApp aims to provide users with an all-in-one solution for capturing leads, nurturing prospects, and converting them into loyal customers.

Daniel Priestley and Steven Oddy, Co-Founders of ScoreApp, expressed their excitement about the acquisition: “We are thrilled to welcome Bucket.io into the ScoreApp family. Their expertise in building high-converting marketing funnels perfectly complements our mission to help businesses connect with their audiences in meaningful ways. Together, we will set new standards for customer engagement and lead generation,” they said in a joint statement.

As part of the acquisition, Ryan Levesque, co-founder of Bucket.io, will be joining the ScoreApp board as Strategic Advisor, Brand Ambassador, and shareholder, bringing his deep expertise to further drive the company’s growth and innovation. ScoreApp will integrate Bucket.io’s features into its platform, enabling users to design and deploy sophisticated marketing funnels alongside their existing quizzes and surveys. The combined offering will allow businesses to streamline their marketing efforts, improve conversion rates, and gain deeper insights into customer behavior.

Bucket.io, co-founded by Ryan Levesque and Richard Cussons, has established itself as a leader in the marketing technology space, serving thousands of entrepreneurs and businesses worldwide. The company has been recognised for its innovative approach to lead generation and has been featured on the Inc. 5000 list three times.

Ryan Levesque shared his enthusiasm for the future: “Joining forces with ScoreApp is a fantastic opportunity to bring even more value to our customers. Our shared vision of helping businesses thrive through interactive marketing will drive innovation and deliver unparalleled results for our users.”

ScoreApp and Bucket.io are committed to ensuring a seamless transition for existing customers. Both companies will continue to provide support and updates throughout the integration process to ensure that users can fully leverage the enhanced capabilities of the combined platform.

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AFRICA TOP 100 SME FORUM: Building Industrial Giants

niceuser — Wed, 02 Oct 2024 14:03:04 +0000

ABIDJAN, CÔTE D’IVOIRE. 9th October, 2024 – The highly anticipated 9th edition of the AFRICA TOP 100 SME Forum is set to take place on October 9-10, 2024, in Abidjan, Côte d’Ivoire. This exclusive event aims to be the premier platform for fast growing enterprises across Africa, focusing on collaboration, innovation, and sustainable growth.

Empowering Africa’s SMEs for Future Success

The TOP 100 SME Forum will gather a select group of key stakeholders from various sectors, providing a unique opportunity for business linkages, skill development, and market expansion. The forum emphasizes enhancing sustainable development through targeted networking and strategic discussions, ultimately boosting economic growth both within Africa and internationally.

“The TOP 100 SME Forum is a pivotal event for the African business landscape,” said Didier ACOUETEY, Group Executive President of AfricSearch. “This exclusive gathering connects different business leaders, financial institutions, start-ups, and experts in SME development fostering collaboration and driving growth in the African SME landscape.”

Event Highlights:

● Expert Panels: Engage with industry leaders discussing the latest challenges and opportunities facing SMEs. These panels will provide invaluable insights into market trends, innovative practices, and sustainability efforts.

● Master classes Participate in hands-on sessions that explore best practices in business management and operational efficiency, offering practical skills for immediate application.

● Networking Opportunities: Connect with a select group of key players in the SME sector, including entrepreneurs, investors, and government representatives. Dedicated networking sessions will facilitate meaningful business relationships.

Côte d’Ivoire: The Ideal Host

Côte d’Ivoire, known for its vibrant economy and commitment to SME development, is the perfect host for this exclusive event. The country’s rich entrepreneurial spirit and dedication to sustainable growth provide an ideal backdrop for this important gathering.

“We are proud to host our forum in Côte d’Ivoire as the country continues to establish itself as a dynamic hub for small and medium enterprises. We look forward to welcoming industry leaders from across Africa and beyond to share insights and drive innovation”’. said Didier ACOUETEY, Group Executive President of Africa Search

Registration Information:

The TOP 100 Africa SME Forum is reserved for companies with a minimum annual turnover of 1 million USD and at least 5 years of existence. However, high-growth potential companies that do not meet all these criteria may also be eligible. Given the exclusivity of the forum, early registration is encouraged to secure your spot at this transformative event.

To register, please click here

About the TOP 100 SME Forum:

The TOP 100 SME Forum is dedicated to supporting the growth of small and medium enterprises across Africa. Now in its 9th edition, the forum provides a robust platform for networking, skill development, and market expansion, aiming to drive economic development and trade within the region and globally.

Join us in Abidjan to celebrate the remarkable contributions of Africa’s SMEs!

For additional details, please visit the official TOP 100 SME Forum website at:

Africa SME Champions Forum

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Leading Life Science Companies eLabNext and Zifo Forge Strategic Partnership to Revolutionize Laboratory Digitization

niceuser — Mon, 13 May 2024 13:03:03 +0000

BOSTON, MA, USA. May 13th, 2024 – eLabNext, an Eppendorf Group Company and leading provider of Digital Lab Platforms that include lab inventory management systems (LIMS), electronic lab notebooks (ELN), and artificial intelligence (AI)/machine learning (ML) solutions for life science laboratories, has joined forces with Zifo, a distinguished scientific informatics services company specializing in data and informatics consulting and software validation. This strategic partnership aims to deliver cutting-edge digitization tools to life sciences laboratories worldwide.

As part of this partnership, Zifo will offer product selection, configuration, integration, rollout, validation, and managed services support to eLabNext and its clients across the entire ELN lifecycle. Through this alliance, customers will benefit from streamlined processes and enhanced collaboration capabilities, ensuring optimal performance of their laboratory operations.

“We’re excited about this partnership as it merges Zifo’s bilingual expertise in science and technology with eLabNext’s innovative product,” explains Kannan Jagamoorthy, General Manager, Americas at Zifo. “This collaboration will usher in a new era of digital solutions in the laboratory space.”

Further, eLabNext will deploy Zifo’s GxP validation package for internal and external customer use, enabling a further commitment to achieving the highest quality assurance standards. As part of this arrangement, eLabNext will manage the procurement process for clients seeking GxP compliance services from Zifo, thus ensuring seamless delivery of validation reports.

“As a company, we make decisions based on value-driven impact for our current and future customers,” says Zareh Zurabyan, Head of eLabNext, Americas. “This aligns with Zifo’s mission and vision, and the decision to partner with Zifo was a no-brainer, given our multiple customers in common. We are especially excited to collaborate with Zifo on enacting meaningful, positive change in the digital transformation of the pharmaceutical industry and the GMP space.”

This strategic partnership heralds a new era in laboratory digitization, combining the expertise of two industry leaders to deliver unparalleled solutions and services to the life sciences community. With a shared commitment to innovation and excellence, eLabNext and Zifo are poised to redefine laboratory informatics and drive transformative outcomes for their customers.

ENDS

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Airwave Signs Exclusive Podcast Deal with HerMoney

niceuser — Tue, 28 Nov 2023 16:04:20 +0000

UNITED STATES, 25th April 2023 – Airwave Media, the leading edutainment podcast network, has signed an exclusive deal with the popular women’s finance podcast HerMoney with Jean Chatzky. In addition to handling monetization, marketing, and distribution for the HerMoney podcast, Airwave will partner with HerMoney to launch new original podcasts from Tonya Rapley, Karen Finerman, and other influential women in business and finance.

Airwave has quickly built a reputation as the go-to network for smart podcasts for the “constantly curious” listener and has had success with business shows like Investing for Beginners and Earn & Invest. The deal with HerMoney is part of the network’s ambitious plan to expand its existing footprint in the business and finance category and to grow its formidable roster of shows that are hosted and produced by women.

Ben Mathis, Head of Content for Airwave, says “No one understands the financial challenges and goals of women like Jean Chatzky. She uses her unparalleled financial savvy to give women the tools to achieve financial security and close the gender wealth gap. Airwave is excited to work with Jean and her team to take HerMoney to even greater heights and to grow the HerMoney brand with new original content.”

“After seven years with the HerMoney podcast, I’m thrilled to partner with Airwave on its ongoing efforts to bring great content to women,” says Jean Chatzky. “You can expect more great interviews on the HerMoney podcast and two fabulous new shows with Tonya Rapley and Karen Finerman. The HerMoney team is excited to join Airwave’s impressive lineup.”

HerMoney is a weekly women’s finance podcast hosted by Jean Chatzky, former financial editor of NBC’s TODAY Show, bestselling author, award-winning personal finance journalist and advisor to major financial firms. On every episode of HerMoney, Chatzky navigates her audience through the steps they need to take today to live comfortably (and worry-free) tomorrow by interviewing industry leaders and experts for the latest research and offering her award-winning personal advice.

How She Makes Her Money is the entrepreneurial podcast for women, by women, hosted by Tonya Rapley, an award-winning millennial money expert and creator of My Fab Finance. This fast-paced 30-minute program will feature incredible entrepreneurs who will share their journeys, their numbers and their advice for how other women can walk similar paths to growth and success. The show will hold nothing back when it comes to discussing revenues and failures. Listeners will walk away understanding how she makes her money—which, let’s be honest, is what we all really want to know. How She Makes Her Money will debut in 2023.

Now I Know How She Does it is hosted by Karen Finerman, Co-Founder and CEO of New York-based hedge fund Metropolitan Capital Advisors, panelist on CNBC’s Fast Money, and author of the New York Times best-selling book, “Finerman’s Rules: Secrets I’d Only Tell My Daughters About Business and Life.” Each episode is like a cocktail party conversation between two leaders about power, a woman’s place in the world, and the issues of the day. It’s a show about money — the fact that women have more of it than we used to, and what we’re doing with it to change the world.

Airwave is home to 70 popular podcasts, including Big Picture Science, Good Job Brain, The History of Everything, Investing for Beginners, Tumble, Sleepy, What If World, The Explorer’s Podcast, The Purpose Show, The Movies That Made Me, Sleep Tight Stories, Ben Franklin’s World, Wake Me Up, History of the Second World War, The Team House, Redacted History, Who Arted, Ancient History Fangirl, Settle the Stars, A Mindful Moment, Queens Podcast, Earn & Invest, My History Can Beat Up Your Politics, Small Things Often, The History of Egypt, Unbiased Science, The Constant, History Tea Time, and Pulse of the Planet. Find a complete listing of all programs available on Airwave at www.airwavemedia.com.

Airwave is a curated podcast network that believes learning and entertainment go hand in hand. Airwave empowers select podcast creators to do their best work, grow an audience, and increase revenue. Airwave’s programs are available for free across all major platforms, including Apple Podcasts, Google Podcasts, Amazon Music, Pandora, Spotify, Stitcher, TuneIn, and more.

HerMoney is a media company focused on improving people’s relationships with money, started by personal finance expert, Jean Chatzky. With its educational content, financial coaching and investing club, HerMoney’s mission is to inspire people to take control of their personal finances so that they can build long-lasting security and confidence. Every week, HerMoney delivers the information women need to manage their money with its free newsletters and podcasts. Learn more and subscribe today at HerMoney.com.

Visit www.airwavemedia.com for more information.

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LettsGroup Revolutionises the Venture Model: Leveraging Advanced Technology to Drive Global Power Rankings

niceuser — Tue, 28 Nov 2023 16:04:19 +0000

LONDON, UK 26th April 2023 – LettsGroup, an emerging branded venture group, is revolutionising the venture model with advanced technology. Today, technology leadership is a huge determiner of economic and global dominance. LettsGroup is at the forefront, investing in deep tech and pioneering innovative solutions that will shape the future of society and economies.

Led by Philip Letts, the 7th generation of the Letts family and Executive Chair of LettsGroup, the company is equipped with a long-standing family legacy of innovation, and is now combining it with cutting-edge technology to create a systematic approach to venture production. They have two guiding principles and methods to achieve impact in venture building.

First, the Innov@te methodology uses a customer-centric approach. It places the customer at the heart of the innovation process. Through tight-loop systems of curation that involve data collection and behavioural analysis, LettsGroup ensures that its ventures are built to meet the needs and behaviours of the target audience, resulting in a higher chance of successful adoption of their products in the global market.

Second, their Size Zero methodology addresses the traditional notion that getting “too big” kills innovation. Instead, it focuses on efficiency and control in scaling ventures, providing a solid foundational structure for sustainable operations. The unique combination of methodologies allows LettsGroup to achieve repeat innovation and sustainable venture building, setting a new standard in the industry.

“LettsGroup is committed to pushing the boundaries of the venture model by leveraging advanced technology and deep tech investments,”said Philip Letts, Chair of LettsGroup.

“In today’s dynamic global landscape, technology leadership is a key determinant of economic and societal success. We are dedicated to investing in innovative solutions that will shape the future and drive ventures to the top of the global power rankings.”

LettsGroup has already made significant strides with its initial ventures. LettsArt, the first NFT-enabled, fully accessible, website platform designed purely for the art world, has quickly gained traction, providing a new way for artists, art dealers and collectors to engage with and better monetize online audiences. LettsSafari, a subscription-based digital climate venture, has also gained momentum in addressing the biodiversity crisis through rewilding initiatives that are defining subscription economy eco-services. Additionally, LettsGroup is developing LettsNews, a fully automated, AI powered news network, and LettsCore, a groundbreaking Media-as-a-Service platform that is creating the first content blockchain.

As LettsGroup marks the 3rd iteration of Letts family incubators in 2023, it continues to redefine the venture model with its innovative approach, looking to drive ventures to develop industry-first practices. The company remains committed to its corporate values of innovation, sustainability, quality, integrity, and family, and aims to make a lasting impact in the world of venture building.

LettsGroup is the UK’s branded venture group, using its incubator methodology and advanced technology to answer some of society’s biggest problems. It is active through @LettsGroup on twitter. For more information about LettsGroup and its pioneering ventures, please contact the LettsGroup press officer – allegra@letts.group.

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26 climate technology start-ups win place on COP26 funding programme

niceuser — Tue, 28 Nov 2023 14:14:50 +0000

Greenbackers Investment Capital has revealed the identity of 26 climate technology start-ups who will be taking part in an innovative six-month programme designed to help them secure international funding ahead of the UN Climate Change Conference (COP26) in Glasgow.

Called 26ForCOP26, the programme will introduce the businesses to a global investor base through Greenbackers Showcase, an online deal platform, via a series of hosted events between June and November.

It will culminate in a live and live-streamed “SuperPitch”, hosted in Glasgow during COP26, which runs from October 31 to November 12.

The programme launch comes after a recent report from the International Energy Authority stated that by 2050, “almost half the reductions in CO2 emissions will come from technologies that are currently at the demonstration or prototype phase. Major innovation efforts must take place this decade, in order to bring these new technologies to market in time.”

Robert Hokin, Managing Partner at Glasgow-based Greenbackers, said: “We developed a showcase of great technology ventures to coincide with the global focus on the COP26 Climate Summit happening here in our hometown of Glasgow this November.

“There’s been plenty of talk about target-setting but to make Net Zero a reality, COP26 needs to be about action. Investment capital needs to flow faster into the climate technology start-ups that can and will make a difference.

“Our ’26ForCOP26′ is an action programme for making that investment happen.”

The selected 26 have been picked from over 120 applicants and come from nine countries and cover the following cleantech sub sectors: Sustainable transportation; Sustainable fashion; Renewable power generation; Water & energy conservation; Smart grid; Building & Internet of Things (IoT); Circular economy; Ocean & blue economy and Sustainable materials technology.

The full cohort of companies selected are:

Blockchain Triangle – Bermuda
Cheesecake Energy – UK
Chitendai Ltd – UK
CityQ – Norway
CPower – USA
Dryad Networks – Germany
eHempHouse – UK
ExxFire B.V. – Netherlands
Forev Ltd – UK
Hydrowheel UK
Hypervolt – UK
Lambda Energy – UK
Limit Jeans – UK
Magtor – Malta
Paua – UK
Propelair – UK
Seawater Solutions – UK Smart Green Shipping – UK
Subsea Micropiles – Ireland
Swiss Vault – Switzerland
TISICS – UK
Tocardo – Netherlands
Zelim – UK
ZUoS – UK
Stealth Mode A (to be announced shortly)
Stealth Mode B (to be announced shortly)

About Greenbackers

Greenbackers Investment Capital operates a ‘Funding-as-a-Service’ platform, connecting venture capital firms and other professional investors to NetZero start-ups in earthtech, oceantech and cleantech globally. Operating from London, Glasgow and Houston as private placement advisors, Greenbackers host a 24/7 Showcase for ventures and investors to meet and a live ‘SuperPitch’ – this November at COP26, the UN climate summit. They plan to launch their own fund next year for Seed and Series A stage investments. They work with over 5000 funding sources covering equity, debt, asset and project finance. Their focus is on helping viable technology companies and project developers seeking to commercialise and optimise their capital raising strategies and connecting them with an established, diverse and qualified network of funders active in the sector.

The 26ForCOP26 programme is supported by Michelin Scotland Innovation Parc, international law firm Brown Rudnick, The Solar Impulse Foundation and Scottish Government’s The CivTech Alliance.

Website: https://greenbackers.com

Clients include:

Start-up and early-stage clean technology companies seeking capital and/or strategic partners/investors;
Project developers focussed on low carbon, cleantech and climate change;
Investors and funds seeking investment opportunities;
Multinational corporations pursuing acquisition / divestment strategies.

Notes to editor

The International Energy Authority Flagship Report – Net Zero by 2050 a Roadmap for the Global Energy Sector

Media contact

Robert Hokin

robert.hokin@greenbackers.com

+44 7957 201 203

https://greenbackers.com

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HelpfulCrowd Introduces Lightspeed eCom Integration

niceuser — Tue, 28 Nov 2023 14:13:41 +0000

HelpfulCrowd has recently launched an integration with Lightspeed eCom in the app store that will drive the collection and real estate of customer product reviews across Lightspeed eCom storefronts.

Building on the Lightspeed eCom customer product review platform, HelpfulCrowd is an add-on that automatically collects reviews after purchase which can then be displayed on Lightspeed eCom’s storefront and through additional HelpfulCrowd’s display assets. The power of the HelpfulCrowd solution allows retailers to build trust faster and reduce purchase barriers by automatically collecting a greater number of verified customer reviews, expanding the number of customer review touchpoints and providing a number of powerful tools to expand reach and build trust by remarketing through social channels including Facebook and Twitter.

With each Lightspeed eCom store sale, a configurable request is automatically sent to the customer asking for their feedback on their product experience. This feedback is then automatically displayed on the Lightspeed eCom storefront. HelpfulCrowd augments the Lightspeed eCom review assets with a range of engaging additional display widgets, such as a sticky sidebar widget and full review journal page. Customer collected video and photo review media can be displayed in these widgets to create even more engaging trust building content with visitors. When combined with the unique suite of HelpfulCrowd’s powerful marketing tools, such as social sharing, companies can increase reach and drive more organic traffic. Companies can also utilise the loyalty building and cross-marketing features in HelpfulCrowd to build lasting, mutually beneficial customer relationships and to increase basket size and purchase velocity.

All too often, the collection and management of customer feedback and reviews is a manual, time-intensive process that lacks personalisation. The HelpfulCrowd and Lightspeed eCom integration alleviates these challenges by providing a fully automated and customisable solution to collect more content automatically which can then be leveraged for both onsite and offsite marketing to have the greatest positive impact on customer purcahse decision-making.

Zuzana Stewart, CEO at HelpfulCrowd, shared how critical this integration will be for Lightspeed eCom businesses and how it will help take their businesses to a new level.

“The combined solution of the Lightspeed eCom review feature and HelpfulCrowd is the first of its kind,” she said. “Companies will now for the first time be able to automatically collect reviews after purchase and have the tools to share more engaging review content using the HelpfulCrowd display assets with real video and photos from customers using the products in action.

“HelpfulCrowd essentially turbo-charges the Lightspeed eCom review feature to make it even more powerful, the first integration of it’s kind on the App marketplace.”

The HelpfulCrowd platform provides Lightspeed eCom users with a simple one-click integration to immediately start collecting reviews using the ‘Kickstart’ feature to send requests for historic orders. This maximizes the ability to collect reviews from customers who may not have otherwise provided feedback, and then to share this content across multiple channels. Starting today, companies can easily access the HelpfulCrowd integration in the Lightspeed eComm app store.

About HelpfulCrowd:

HelpfulCrowd is a leading cloud based technology marketing platform for companies that market and sell goods and services for both B2B and B2C segments. Founded in 2017, HelpfulCrowd helps both eCommerce and brick-and-mortar businesses build their credibility and trust through the collection of rich, engaging User Generated Content (UGC), which in turn can then be used to expand reach and drive more organic traffic to grow faster. HelpfulCrowd supports a number of leading eCommerce platforms and businesses and seamlessly integrates into any web site. Clients rely on our library of proven, automated marketing campaigns to reach masses to drive clicks and conversions at scale.

About Lightspeed:

Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop eCommerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. The cloud solution transforms and unifies online operations, multichannel sales, expansion to new locations, global payments, financing, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Published by PRFire

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